I have decided to start a Survival September 2025 campaign in my on-line POD stores (though probably not in CreateJigsawPuzzles.)
My first design theme was the hardy little Cladonia cup lichen, because I think they are photogenically cute and because they survive the Finnish winter despite being small and cute.

Shameless commercial exploitation of cup lichen and National Preparedness Day.
When it comes to POD business, I have had to adapt and learn fast during the past few weeks and months, but I now think that the focus of my non-jigsaw puzzle stores will be the urban, educated and international professional who nevertheless is alarmed at the direction the world is going, economic, cultural and ecological axes. Someone like me. How many we are and does anyone find my stores (links in the top of this site), is anyone’s guess.
This person, usually traveling a lot within and between continents for work and fun and therefore keeps only minimal apartment, but nevertheless wants to be prepared on the emergencies specific for their circumstances, probably needs lightweight but stylish travel and tech accessories and home decor that does not take too much space. Colorful and / or complex nature or garden based designs balance the dullness of the concrete jungle on-the-go and brighten the home base during a break from hectic life.
With such lifestyle, preparedness does not mean homesteading in a remote bunker hoarding spam and ammo. It means being flexible and able to travel at a moment’s notice, though the home apartment may have micropreps like cash, backup power pack, good first aid kit, and food and drink for a couple of weeks in case of a natural or governmental disaster.
As for my theme, this year has been tough, but I hope to keep going next month, too. Then I learned that September is the National Preparedness Month in USA. Additionally, this September 2025 we have survived over halfway through the 2020s, despite all the calamities that are still befalling around the world, and that is an accomplishment.
There are many governmental and non-governmental websites promoting this (some examples linked in this paragraph and more can be found by searching the Internet using National Preparedness Month as a search term. Disclaimer: None of the agencies or organizations linked here are sponsoring or endorsing me, nor am I their official partner, representative or otherwise connected with them – I just thought people might be interested in the National Preparedness Month.)
Having checked the National Preparedness Month content online, I felt frivolous about my crass Survival September 2025 commercial promotion, but then I remembered that people are commercializing also Christmas and Halloween which to me are actual holy days, and decided to keep on it. I may get booed or even reviled, but even if people buy nothing but get inspired to increase their preparedness, that is important.(By the way, I think most important part of preparedness is the attitude, closely followed by skills – gear can be helpful but without the first two, it will only be a talisman, an emotional support blanket.) As part of my Survival September 2025, I try to post every now and then about prepping for urban international professional (though I think most of us already know the relevant tricks, or at least most of them.)
Meanwhile, to all the people who have survived so far, you are Doing Good, Keep Going! Hopefully to the end of the 2020s and long after that!.
If you have any ideas or opinions on this, or any other content in my shop(s), please comment – feedback from public is always important help for a hermit like me to understand how people actually think.


