A short, promotional YouTube video that doubles as a commercial.
If you are bored with the selection available in local shops but do not want to pay for specialty sodas, you can always mix juice concentrate into carbonated water. Additionally, this does not require any complicated equipment so it will work in economic crises (such as we are currently living) and more advanced SHTF circumstances.
This is an ad video to my Etsy listing for Spring Blooms, Autumn Colors Ceramic Mug, also available in my Printify store. (In both shops for US only, sorry. The regulatory complexity for international trade is too much for me to handle.)
This May in Finland I was lucky enough to spot this beetle on a tree stump. The stump was also hosting a fungus, recycling nutrients. Life goes on.
Now I am in California. The job situation is bad. The official US unemployment percentage for July 2025 was 4.2%. Functionally unemployed in July 2025 were estimated by Ludwig Institute for Shared Economic Prosperity to be 24.7% of US labor force. With AI, especially white collar unemployment is estimated to soar further. I think AI is an excuse for job cuts resulting from austerity enforced elimination of Bullshit Jobs.
David Graeber estimated in his 2014 book Bullshit Jobs – A Theory that about 40% of the jobs are unnecessary and people are being paid, often well, to do nothing useful.
Meanwhile, we have printed money, that is accumulated debt, faster than productivity has grown since the previous century, but now the buy-now-pay-later Ponzi scheme is unraveling. Most of the printed money seems to have been soaked into stock market and complex derivatives, benefiting governments and their servants and ‘NGOs’ and the 0.1%, which have sucked the money (plus interest) away from real world investment. While also saddling the people with unpayable public debt loads, the consequences of which manifest as increased taxation, reduced services, and proliferating licensing requirements and fines, which both are additional taxes in disguise to government coffers.
Now the production is no more, despite the inshoring attempts of the current administration of US and the 99.9% are doing price discovery. The economy is shedding jobs. Optimally the lost positions should have been the 40% Bullshit Jobs, but it seems that many useful positions are eliminated, too, further damaging the economy.
Part of this is the loss of consuming power driven by the mass functional unemployment. While the people with Bullshit Jobs may not have produced anything, they used their salaries to keep up the consumption demand, being vital for the survival of many small real businesses like pizzerias, lawn care companies, cosmetologists and car dealerships.
Another part of it is the pathologies of the system itself. After years of promoting incompetents into leadership positions, be it by nepotism, political clientilism (including DEI) or slack allowed by easy (freshly printed) money, the managerial class no longer recognizes which workers are necessary for operating a business. A case example: Boeing.
The regular people (including many of the 40%ers) are now suffering from another effect of money printing, inflation, including food inflation. Although food (and other) inflation is not driven by money printing alone but by money supply growing faster than food (or other) supply. The demand is semielastic, if that is a word. The former middle class downgrades consumption and the poor skip meals, but the number of mouths to feed depends on immigration plus births minus emigration plus mortality.
Unfortunately, thanks to the globalization, also problems are global. I think food inflation in the West is not only due to reduction of food production per capita or collapsing Western economies but also due to increasing wealth in poor and middle income countries, that now can better compete for the global resources.
I also believe that the global food production has not kept apace with the global money printing, and though the poorest in the West have traditionally outspent the poor and even the middle classes in poorer countries, now even in West we now have food inflation because other countries can pay for the food on global export markets. For example, China has during recent years bought massive amounts of grain, pulses, oils, meats, fruits increasing price pressures.
Meanwhile, people with money to travel are leaving global south for global north increasing pressure in the Western countries. Traditionally, if food supplies or economy grow tighter people emigrate. However, it is not the poorest of the poor who can apply for visas or pay for human smugglers if they are not eligible for a visa. Nowadays the situation in the departure country does not does not need to be catastrophal to induce emigration. Just the perceived better economic opportunities in other (including Western) countries – thanks to mass media and ubiquitous internet -, and the comparative ease of traveling are now major drivers of mass migration from poorer countries to wealthier, and if the situation in the country receiving the immigrants changes, the flow of people will head some other place.
Thus, I think that fewer people are starving to death but the price of the global affluence paradoxically is that more people in West go hungry.
Some time ago I was in a grocery market here in California, not a hugely expensive one. They advertised for two avocados for seven dollars. The economy may be toast but it won’t be an avocado toast.
The online gurus claim that a product sells more if there is a video attached.
Here I used a POD camping cup I had ordered for myself to show how to pack granola in it for travel and loaded the video into YouTube.
Why granola instead of mug of tea? I am currently trying to sell on theme Survival September 2025, and product lines on travel and meals on-the-go aspect of it (mugs, bento boxes, luggage, mobile phone stands, anything else that could be added to the design lines…) Packing an enamel camping cup with food for travel fits the theme, I hope. Though presented as a travel tip, this would be useful for planning a short term bugout bag, or for (emergency) travel under conditions when restaurants might not be open.
I made a critical mistake by publishing it on YouTube immediately after upload – this will bury the video with few views. Or so I am told. I have not published enough in YouTube to discover if this is true or if I am organically uninteresting.
I also loaded a lower resolution version of it into Etsy with the mug in the video. Maybe it will attract a buyer.
In any case, I am learning video editing, maybe the skill will be useful in the future.
P.S. This design is for sale in Printify, Etsy and eBay.
I have been working through my insect clips and this is a bit too short for YouTube as a stand alone but too big for Pinterest, so I posted a mobile phone formatted version here, since the bumblebee and rhododendron video was so pretty.
A bumblebee is an important part of Finnish ecosystem. A garden Rhododendron is an imported species.
I hope this little clip will provide a relaxing break, enjoy!
I have now made a short video (6 min 45 s) on the subject, its consequences, its causes (especially discussing metapopulation dynamics) and about one idea how to combat this trend (microrewilding.)
I have been planning and working on making short form videos. The Morning Chorus was a test video filmed at one go but this is a slideshow converted into a video.
I hope you like lichens.
Update, July 9th, 2025: I have edited the video, trying to improve the sound quality and changing the text a bit.
Finnish lichens, photographed 2025
I do not know where the crack in voice track and and flicker in video come from. Some programs do not show it, others do. If you have any idea, I’d appreciate the info…
Update, July 9th, 2025, continued: apparently these cracks were a bug in PowerPoint I used for converting a slideshow into a video – I ended up loading the individual slides and separately recorded voice tracks into Clipchamp and cutting, stretching and pasting them there into this updated video.